Yoga Marketing Weekend
With River Davis
Saturday September 7th & Sunday September 8th
Day 2 - Yoga Marketing
Bring your social media and you business! Together we will analyze and optimize your instagram, facebook, youtube and other social media accounts. We will work on promotion and campaign strategy design, to increase class and retreat attendance as well as increase exposure, engagement, and followers. This course is designed to give you instant feedback, social media tips for improvement, and answer any questions about social media, marketing, business and brand building.
Schedule 4 Hours
Introduction to Mastering Your Social Media: We will learn all the elements necessary in creating a strong social media presence. We will define key terms and concepts as well as review industry examples. Identity representation, brand messaging, internal + external community communication practices, marketing infrastructure and execution, community offering development, circular growth strategies, and social media exposure.
Social Media Review: First we will discover what your goals are the we will take everything we learned from our introduction and put it to work as we review your current social media. We will find all the opportunities we can to create the best social media presence to meet your goals.
Developing a Strategy: We will begin this section by workshopping and fine tuning our ideas. We will talk about best practices for creating content for social media and marketing. We will review helpful mobile apps and other tools to use to create social media magic!
Perfecting your Vision: One on one review and constructive critique of your updated social media platforms as well as an in depth review of your strategy and how to make it as effective as possible.
Day 1 Photoshoot Booking (Optional): If you are interested in generating content for your social media and campaign strategy idea, we will have an open enrollment for you to schedule a time to have a personal photoshoot on Saturday September 7th.
Optimized social media accounts
Step by step guide to creating a successful social media and marketing strategy
A fully designed campaign (that we will create content for on day 1)
River is an international creative director who has developed a social media following of over 45,000 people. He has spent the last 11 years studying English Media for Business with a Degree in Media Studies. Over the past 8 years River has helped businesses around the world develop standout creative content and social media campaigns. And as a bonus he is a 500RYT and understands the yoga industry!